One of the best ways to get more customers is to put up a website. However, putting up a website doesn’t stop there, a lot of factors contribute to the success of your site like simplicity, thoroughness and design. There are a lot of ways of getting traffic to your website, but the big question is, among those different ways, which is the best way? Let me give you my five tickets to increase traffic to your website without spending too much.
Advertise on several social media accounts that are available. Since social media channels are free for everyone, this first step isn’t rocket science. Facebook is the best example to promote your company / product / services or content. Twitter is also ideal for short, precise and snappy links. Social media sites like Instagram and Pinterest are both good ways to promote your product and find great traction with its image heavy feature as well.
My second ticket is to feature popular people relevant to your line of business on your site. Knowing people who can contribute to promote and improve your company / product is such a good way to boost the traffic to your website thus increasing the credibility through name recognition. In this way, the interviewee will probably share his interview on his own site thus, expanding further its reach.
Third ticket is to ensure that your website is interactive. Don’t just create an account and share contents. Create features that will engage your customers to navigate and go through your page. You can create a community to build interactions. People want to always speak their minds and weigh in on subjects they are interested in. You can implement reply or comment system that will allow your customers to interact with you and to other customers. It is also important that you let yourself be heard not only by commenting and replying to the questions or inquiries but also by providing insightful and thought provoking articles.You may incorporate videos into your site as well. Join group discussions and put relevant hashtags. You just have to remember to only provide relevant topics and avoid sending spam links or unrelated websites. This will surely capture traffic to your website.
Invite several bloggers. Bloggers can review your company and products or services rendered. Today, bloggers dominate the Internet world. They can influence netizens through their blogs. They will likely share their blog articles which will definitely drive traffic to your website.
Lastly, make your site fast. You wouldn’t want your site to load forever, this will definitely drive your site visitors away and won’t visit again. Remember, the faster your site loads, the better.
Update your site on a regular basis is my bonus ticket to boost traffic to your website. Fresh, new and updated site is surely ideal. Sites that are constantly changing its content, being added to and improved are the ones who get more traffic. People want and expect to see or learn something new each time they visit your site.
Web promotion is a simple process of increasing the exposure of your website among a target audience so that you can get more visitors on your web pages on a regular manner. The process of increasing the visibility of a website involves a lot of tasks. Some of them may seem complex and some are very easy. No matter whether they are easy or tough, you cannot avoid them when you wish to have a successful website and need to earn profit through the same. Thus, web promotion is important and you need it at every step.
Irrespective of the nature, age or size of the business promotion or advertisement is imperative for getting new clients and keeping the relationship intact with the existing ones.
Creating Brand Awareness
Web promotion is mainly needed for creating brand awareness which is important for the modern enterprises. Modern buyers prefer to believe on the brand name and check the brand reputation. Thus, they look for the top bands of the market when buying some products or services. You can make your brand name popular among your target audiences with the help of a right web promotion technique. This is also important to increase the overall market value of your business.
Open New Business Opportunities
Growth is the main thing in any kind of business. When you apply the right web promotion techniques then you can gain more business opportunities that can ensure your rapid growth. You can always enjoy having new scopes of working with other big names of this industry and become a reputed one. Collaboration with different other companies and brands can make your business more successful. But that cannot be possible until you apply an effective web promotion plan and make the other enterprises aware of your business and B2B offerings.
Increased Rate Of Traffic
After all, the main motto of developing a website is to gaining a good flow of traffic every day and transforming them into leads and then obtaining sales from them. All these can happen one after another when you apply an accurate and efficient web promotion strategy. Without this your website cannot achieve a good flow of traffic. That means the conversion rate will be slow and that makes your lead generation as well as sales ineffective. You cannot make people convinced about your services or goods until you bring them on your web pages. The web promotion method will do this job for you.
Increased Amount Of Profit
When your website receives a big amount of traffic every week and increase the lead then you can expect to have a growth in profit as well. You can become the part of an industry which is growing every day. You should know how to hold your position or optimize the same with the help of correct methods. When you start earning more profit then you can automatically beat your competitors in the market and make your business more popular. In business profit is the only thing that measures the success of a company.
Do you have a website or blog you publish content to every day but still not able to get enough visitors?
Have you just created your very first blog and are keen to try out all the ways to promote it?
This article presents 10 smartest and most effective strategies you can use to promote your blog and instantly attract visitors who are genuinely interested in your niche.
1. Stop Tweaking / Modifying Your Blog
Are you spending too much time tweaking your blog to give it the right feel? Let me tell you, the overall design does not matter to your audience as much as your content does. Instead of tweaking your blog every now and then, focus on creating content that is fresh, engaging and informative for your readers and make them come back for more.
2. Creating Pillar Content
Producing quality content is one of the biggest challenges for bloggers because creating high-quality content on a regular basis isn’t easy. Good content makes a powerful impact on your audience, which is why it is important that you take the time to create the high-quality pillar content that can solidify your blog’s reputation. Pillar content refers to a series of posts that represents your blog’s best content. It includes all the great posts that you will refer new visitors to for their usefulness.
Great content serves as a go-to source for good and informative message for your audience within your particular industry. Pillar posts provide major support to your blog and are considered a very important component or staple of your blog. When you start promoting your blog, pillar content will serve as your bait to attract more traffic.
Once you have set up your blog, the very first strategy you should implement is to create relevant posts and populate your blog with some really new, yet interactive information.
3. Don’t Focus On Monetizing Your Blog Too Much
Many new bloggers create blogs to earn money. Although there is no harm in earning money, putting too many banner ads on your blog can become too distracting for your audience. If there are too many, they can make your blog look really ugly and they can actually take your visitors away from your blog. Do you still think this could be a great way to promote your blog? I bet you don’t. In fact, you should focus on building your email list and a targeted pixel list. Both of them will help you get what you’re desperately looking for, more visitors and more money by re-targeting your visitors through paid ads.
4. Research Your Niche and Find Out Who and What Matters
A very important step you should take before starting your blog is to thoroughly research your niche. You should need to spend know all the ins and outs of your niche and know who matters, for instance, who are the influencers, big players and small players contributing to the niche in their own capacities. You should make a list of all the competing sites, channels, podcasts, influencers, communities and groups that are working within your particular niche. It’s very easy with SE Ranking competitor research.
By doing so, you will have a major reference file of all your competitors within your niche. You will be able to see what they are doing and talking about and also all the items they are putting for sale and products that are popular among your audience.
5. Reach Out To Your Audience
Once you have your blog nicely set up and great content to pull your audience in, start promoting your blog. Take out the detailed list of all the influencers, big players and small players you’re made prior to starting your blog. Keep a close eye on the small players, because you need them for blog promotion. You can start by offering them testimonials, case studies or even a blog post they would be interested in publishing. It is important for you to start a one-on-one relationship with the big and small players. By contribute on other people’s’ sites through commenting and sharing their work on your blog, they will start to recognize you and connect with you.
6. Become An Expert In Your Niche
Whether your niche is SEO, Digital Marketing, Content Marketing or any other, you should not only attain extensive knowledge about your niche but also present it in an interactive and engaging way through your blog. Your future audience is waiting to read content that addresses them and their needs. It is the power of your writing and expert analysis that will help you attract your audience.
7. Post Comments
Commenting on blog posts and participating in various forums and social groups is often seen as a way to get backlinks. But if it’s done right, no such issue will arise. Always post comments on blog posts only when you have something meaningful and informative to add. Make sure to use your own name to do it, and not your brand. Participate in niche groups and influential communities on social media. Present yourself as an authority in your niche and genuinely help people. Don’t just drop links.
8. Create An Interactive Conversation Flow And Acknowledge Your Readers
When creating content, make sure it is engaging enough to get the audience talking. Your posts should pose questions from your audience and encourage them to respond or share their own similar experiences. Your audience can talk to you via blog comments or email, make sure to acknowledge them and reply to them. This will encourage facilitate interaction.
9. Monetize Your Site
When it comes to earning money from your blog, take a proactive approach, because it can bring organic traffic. When you offer a product or service on your site you can attract your target audience. By creating a profit funnel, you cannot only generate more leads but also generate a lot of revenue in the next few months.
10. Use Paid or Sponsored Media
Utilizing paid or sponsored media is a viable option and an effective strategy for blog promotion. It includes blog promotion through Facebook ads, Google ads, promoted tweets, YouTube pre-roll ads, and much more. These social networks can bring an incredible amount of traffic, as well as, hundreds of leads to your site.
Are you willing to invest in a more long-term and reliable organic traffic source for your website? Then let’s look at a search engine that can assist you in increasing your traffic.
Interview an Influencer or Get Interviewed by a High-traffic Website
Have you heard of Tim Ferriss, the author of the Four-Hour Work Week?
His podcast is nowadays a staple content type that he provides to his viewers. Tim’s show has world-class performers who share their insights on a variety of topics, and he is well-liked on social media. Do Tim’s fans enjoy the show? So far, the show has received over 50 million downloads. On most days, it’s the most popular business podcast on iTunes.
Interviews, whether on video or audio, are inherently conversational, lively, and engaging. The great aspect is that it’s a win-win situation for both sides. The interviewer is exposed to a new audience, while the interviewee is able to provide his website visitors with new fascinating and authoritative information. You can ask an industry influencer to share your interview with their followers on social media if you interview them. Consider the organic traffic you’ll get from their social media followers, which number in the hundreds of thousands. Consider the level of interest generated by a prior Derek Sivers interview on the Tim Ferriss Show. Derek shared the show’s URL with his 283K followers on Twitter. It won’t hurt if you establish a relationship with the influencer as a result of the interview.
Similarly, being interviewed by a high-ranking website can result in a significant increase in search engine traffic. Harsh Agrawal’s blog, Shoutmeloud, received 35,000+ views in a single day after he was profiled by YourStory. That was the blog’s most popular search engine traffic source (with 600,000+ monthly visitors). Because interviews provide consolidated value, they can be used as a long-term lead generating source for your company. Consider how many bloggers you’ve learned about through interviews on YouTube and other high-authority websites.
You may also conduct a Reddit AMA if you have a very compelling storey to tell. Mateen’s AMA got about generating $85,000 in profit by selling TeeSpring shirts/hoodies received 2000 page views. He also boosted the number of visitors to his website on a daily basis.
By registering as a source with HARO, you can also answer queries from journalists. On HARO, Christopher from Snappa came across this question from Inc Magazine about the future of content marketing. He swiftly responded with a thorough response. He was mentioned in Inc a few weeks later as a result of this. HARO is an excellent strategy to have your brand mentioned on authoritative news sites such as Entrepreneur and Inc. Those backlinks will enhance your search engine traffic and increase your marketing strategy by improving your reputation in Google’s eyes. Contact an SEO agency to find out how you can do this and how they can manage it for you while you work on the bottom line of your business.